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3 Simple Ways to Boost E-Commerce Sales

Discover best practices for optimizing your website’s user experience and SEO to grow your sales.

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Discover best practices for optimizing your website’s user experience and SEO to grow your sales.

Free Book Preview Ultimate Guide to Facebook Advertising

Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage.

January 28, 2021 2 min read

Your website may look great… but it may also be hurting your sales.

Why? Because it wasn’t build with your audience in mind.

To find out what’s wrong, we set up an unusual consulting session between an entrepreneur and a digital marketing consultant—and filmed it so you can benefit too.

Matt Doll runs American Fire Glass, which makes glass and other accessories for fireplaces, and is in the midst of a giant change. For 15 years, his business was entirely wholesale—but once Covid hit, he pivoted towards selling direct-to-consumer online. We connected him with digital marketing expert Terry Rice, who spotted some big problems that may hold Doll’s business back.

Here were three fixes that Rice proposed:

1. Website speed.

Speed matters. Up to 40% of people will leave a website if it doesn’t load within three seconds. Lots of things may slow a website down—including widgets, videos, and invisible problems like excess coding. “These are things you can work with your developer to solve for,” Rice says.

2. Content that answers questions.

Your website may describe your products—but does it answer your customers’ most pressing questions? A FAQ page is great, but that’s just the start. When you create blog-like content that answers the questions your customers wonder the most, your site will come up in their search engine results—leading to more interest, and more sales.

3. Constant calls to action.

Every page on your site, and every piece of content, should drive a customer to take some action. Maybe it’s a sale—or maybe it’s simply signing up for an email list, or engaging with a customer service representative via chat. “You always want to think, ‘What’s the next action I want [a user] to take?’ And then lead them down that path,” Rice says.

But that’s just the start. For more great insights on how to boost e-commerce sales, watch the video above.

This series is brought to you by Mailchimp. Learn more about Mailchimp’s Creative Assistant that gets to know your brand and helps you design and publish landing pages that make it easy to sell your stuff or grow your list.

To find out what’s wrong, we set up an unusual consulting session between an entrepreneur and a digital marketing consultant—and filmed it so you can benefit too.

Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/J0hGlHxqeJE/363148

Entrepreneur

Steve Jobs’ handwritten job application is auctioned as NFT or printed

Yes, the document had already been auctioned before, but now it could be obtained as a ‘non-fungible token’. How would you buy it?

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Yes, the document had already been auctioned before, but now it could be obtained as a ‘non-fungible token’. How would you buy it?

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July 22, 2021 3 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

A job application from the founder of Apple, Steve Jobs, handwritten by the businessman at an age between 17 and 18 years old, is being auctioned on the internet and although it had already been auctioned before, now the interested person will be able to obtain it in digital as NFT or non-fungible token .

Money to burn? Buy the NFT of Steve Jobs’ weird teen job application https://t.co/ElubdJke8r by @edfromfreelance pic.twitter.com/uPhtHeXw5T

– Cult of Mac (@cultofmac)July 21, 2021

The organizer of this event acquired the original piece for a value of 224,750 dollars (4,518,014 Mexican pesos approximately) in a bid held in London in March of this year.

On the website stevejobsjobapplication.com , you can find the physical and digital version of the document, there is also a survey in which you can vote to give your opinion on which one you think has the most value.

Apparently, the organizer is trying to prove a point related to how we perceive physical and digital value in the current age. In a statement, posted on the website, he explains:

“Will this open up a whole new market for decentralized collectibles? Will this consolidate the status quo? Or could we see a stalemate with a new understanding that the two can coexist and even complement each other as we go through the next 50 years of innovation?

Whatever the outcome, the worlds of finance and art will be watching with anticipation. “

On the request of a young Steve Jobs

Steve Jobs / Image: Tom Munnecke | Getty Images.

The information that an 18-year-old Jobs provided in the document contains grammatical errors, although it shows that he knew that technical skills were his strong suit even from an early age. Even so, the young man specified his career as “English literature” in the application.

In “special skills”, Jobs wrote “electronics technician or digital design engineer – in gadgets from Bay to Hewitt-Packard [sic]”. He also wrote “yes” next to “Computer” and “Calculator”, and wrote ” design, technology ”under those categories.

He wrote his name as “Steven Jobs” (with a lowercase letter) and instead of putting his address he put “reed university”, the school he dropped out of. Next to “Phone”, he wrote “none”, which is difficult to imagine in the era of the iPhone. And next to “Access to transportation?” Jobs wrote, “possible, but not likely.”

Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/zqR-4URalok/378188

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How AI and IoT are Transforming Transport Management

AI-powered IoT systems provide predictive analytics, playing a crucial role in running businesses more efficiently.

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AI-powered IoT systems provide predictive analytics, playing a crucial role in running businesses more efficiently.

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July 20, 2021 6 min read

Opinions expressed by Entrepreneur contributors are their own.

Artificial intelligence (AI) and the Internet of Things (IoT) are both cutting-edge technologies that are starting to get traction in the world around us. Fortune Business Insights notes that the size of the global AI market hit $27 billion in 2019, and estimates put it to grow tenfold by 2027. The IoT is just as vibrant a sector. PR News Wire contends that the amount of IoT devices will cross 24 billion by 2030. Both of these advances count as “smart” technologies. The way they’re impacting the world today will increase as more IoT devices make their way onto the market, and the cost of implementing AI goes down. But how could tech like this change transport management?

Related: Artificial Intelligence, IOT and Machine Learning are changing the …

Solving problems in transport management

Globally, transportation management and logistics can be complex fields. Today’s world is constantly connected, making it possible to get wind of an error and correct for it faster than ever before. However, even though we can get data quickly thanks to the Internet, there’s still the issue of efficiency in data collection before transfer. Visibility, reporting, analysis, and communication are all parts of this global network of transportation management data. However, if one of these arms breaks down, the entire system could become inefficient. A few feedback systems could come into play to correct for these issues, but they create complex solutions for a simple problem.

Cost management is another major issue facing global transportation. The price of shipping, even regionally, fluctuates based on local factors such as the cost of fuel and route availability. As supply lines become longer, they also get harder to maintain. Terms of purchase can also fluctuate based on the source of a good. Aggregating cost prices and coming up with the most efficient purchase option is a critical element of transportation management. But even so, coming up with a viable purchase option that will cut back on costs in buying the goods and shipping them across borders can take substantial time and effort. Since markets are dynamic, this analysis must be ongoing.

Delivery performance is another area that transportation management needs to pay attention to. When a company buys a product, it expects to get the product to its storage facility in the shortest time possible. Efficient shipping routes would make that a simple matter. However, not all transportation routes offer the same shipping information. In addition, balancing logistical costs such as paying workers and fuel costs can impact a business’s profitability, making some goods simply less viable than others in the long run.

The solutions that AI and IoT provide

So how can global transport management leverage AI and IoT to get its goods to their destinations at the lowest cost and effort? Thanks to these interlinked technologies, we have a handful of upcoming innovations that may solve several of these problems simultaneously.

1. Self-driving (autonomous) vehicles

By now, everyone should know about the battle to develop the first autonomous car. From Uber to Google to Tesla, everyone’s rushing to become the first to create a safe self-driving car. Unfortunately, the technology is far from mature. Today’s self-driving vehicles demonstrate many flaws, making them useful as an auto-pilot feature but far from the expected cars that could theoretically run themselves. AI is working to help improve these vehicles’ capabilities. By using visual sensors in cameras, AI can “read” road signs and pick up visual cues to modulate the vehicle’s speed and trajectory. IoT devices ensure that the car can communicate with nearby automobiles and update its position to a central database. For logistics planners, this could remove the issue with reporting since the load reports itself. If it gets into difficulties through a traffic stop or an accident, the company can be informed immediately.

2. Better decision-making

Artificial intelligence learns quite differently from humans. In most cases, researchers give the AI a start position and an end position, and task it with getting from one to the other. The AI makes decisions and comes up with a conclusion. However, sometimes those decisions lead to terrible results. In training an AI, researchers can give it tens of thousands of test data points to refine its decision-making skills. When applied to transport management, AI can leverage data points for IoT devices within the cargo route. Thus, it can spot patterns across a massive range of data far more efficiently than humans. The iterative process means that efficient transportation routes and patterns show up more often, letting the business plan for problems in advance.

Related: How IoT And Artificial Intelligence Are the Perfect Partners To Boost …

3. Analytical uses

Humans have been trying to predict the future since time immemorial. In the past, they’d use analytics to tell what a child might grow up to achieve. Today, we take a more statistics-based approach in analytics, but it’s still a lot of shooting in the dark. Luckily, AI and IoT bring a way to develop an analytical engine that considers billions of data points. Streaming data from IoT devices comes into an AI engine that adds it to a constantly growing pool of information. Through processes that spot patterns, the AI can reliably predict the changes in a product’s cost, allowing a business to adapt. By knowing what’s in store, a transport management business can shift around its resources to meet a coming crisis before it happens.

4. Warehouse and inventory management

Anyone who has been tasked with managing a warehouse knows how complex this part of transport management can get. But what if the products on shelves knew how much of them they were? Would it be easier to plan logistics in that case? What about knowing when the demand for a product would go up based on the inventory at distribution locations? Sophisticated algorithms could be used to predict these things and allow an inventory department to cater to them. IoT provides for direct reporting from the products themselves. A central AI could then aggregate these reports and show a regional map with “hotspots” where demand may spike based on previous sales numbers. All of this could be done in real-time, reducing lag in ordering and ensuring each distribution center has enough product from the warehouse.

What are the practical business benefits?

AI and IoT in combination could mean massive savings for a company’s operating costs, resulting in a much healthier bottom line. A business could also benefit from improved efficiency. IoT devices and AI don’t need to take breaks, so the company’s data center would be running every hour of every day to ensure things go smoothly. Whether it’s doing inventory for a shoe supply store or an online car auction, these benefits extend to all areas of transport management. Logistics could get a whole lot easier in the next decade.

Related: 5 Things Your Company Should Know Before Investing in Artificial Intelligence

Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/FU2y4rnrJaI/375415

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The Best Investments Entrepreneurs Can Make for Their Podcast

Entrepreneurs should invest in relationships, better audio equipment and patience.

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Entrepreneurs should invest in relationships, better audio equipment and patience.

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July 17, 2021 5 min read

Opinions expressed by Entrepreneur contributors are their own.

One of your most important investments as a podcaster is building meaningful relationships with your listeners and the people in your industry. Building relationships with your audience based on trust, integrity and honesty is one of the essential investments a podcaster can make.

The best way to build meaningful and authentic relationships with your audience and your niche is to make these connections more about the other person than about yourself. I discovered a long time ago that getting noticed is much easier when you have an army of supporters telling others that you and your show are worth their time.

But how is that developed? It starts with genuinely noticing others. It can be as simple as creating a list of five people in your audience or niche that you will reach out to regularly. You can comment and potentially share some of their social media posts. You show interest in what they are doing. At a minimum, these individuals will notice and appreciate your interest.

Rapport over a while will yield reciprocity. For example, when it is your time to promote a product or service for your business, you will have at least five people who are now willing to share this with their network because you have already invested in them. They know you. They like you. They trust you.

Imagine if you compounded this effort from five people a week to ten or twenty. Eventually, you have a group of people you have created rapport with and are willing to reciprocate.

Related: Top 25 Business Podcasts for Entrepreneurs

Committing resources to a professional audio setup

As an entrepreneur, it’s your job to be smart about investments. We know how easy it is in the podcasting world to work on a shoestring budget and get by with mediocre quality results. If you’re looking for sustainable growth and longevity within this industry, however, then investing in some professional-level equipment may make sense for you. Here are my favorite three points of investment:

  • Digital Recorder (for remote recordings) – A digital recorder will allow you the freedom to record interviews or discussions from anywhere without worrying about running out of battery life as long as there is power nearby, like at home or office. You’ll also have more storage space than relying on only one device, such as your mobile phone, which could run out of battery or room.
  • Mixer – If your budget permits, then a mixer is an essential piece of equipment to have. It will significantly increase the audio quality of your show. I like the Rodecaster Pro. It has incredible features and is very intuitive to use, even for the non-technical entrepreneurs who outsource the post-production of their podcast.
  • A good quality microphone – This is critical. There are many different types. If you want to podcast in-person with multiple people and have a live audience, then an omnidirectional mic is best for that situation. On the other hand, if recording remote interviews or speaking solo from home while using your computer as the audio input device, I suggest getting a condenser microphone. Shure, Sennheiser and Heil are just a few examples of reputable brands that are trustworthy and reliable.
  • Quality headphones – These are vital because they provide professional-quality sound for mixing vocals and instruments during post-production.
  • Post Edit Production – It might not be necessary right out of the gate, but invest some money into this area early so that when/if your show gains popularity, you do not have the burden or time constraint of trying to edit audio. You can easily outsource this to a professional.

Your podcast hosting service is another essential resource often overlooked. The temptation can be to skimp on this, but making the right choice can protect you and your show. Buzzsprout, Spreaker and Captivate are a few of the many options I recommend.

Related: The 7-Step Process to Launching Your Podcast for Free

Great things take time

Taking time for yourself is the most crucial suggestion in this category. Burnout can happen when busy entrepreneurs balance family responsibilities, work responsibilities and creating a top podcast. Therefore, you must schedule strategic breaks to allow you to rest, reflect and rejuvenate.

One effective strategy is to consider taking the “Netflix” seasonal approach with your podcast. You can only schedule and record ten episodes per season. However, it will allow you to take a break, get feedback and adequately prepare for the next season.

Do not make the mistake of overlooking podcast education. It is prudent to have an understanding of what is working for the top podcasters in their category. Take time and resources to attend industry-related conferences and events such as Podcast Movement. You also want to pay attention to the trends in the industry, so you are aware of your options. I recommend staying connected to the industry through the top newsletters such as Podnews and PodMov Daily.

Sweat equity must be a priority. Yes, take breaks and guard your time, but also put in the necessary work. The top business podcasters are not in that position by accident. Likewise, a great podcast with an engaged audience does not happen by accident.

Entrepreneurs have many options for what they can invest in to help their podcast be successful. We’ve provided some of the most popular investments, but we want you to know that it takes a lot more than just money and equipment to make your show a success. You need patience, time, resources and passion if you want people to keep coming back for more.

Related: Podcast Advertising: Is Programmatic the Next Big Thing?

Imagine if you compounded this effort from five people a week to ten or twenty. Eventually, you have a group of people you have created rapport with and are willing to reciprocate.

Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/6YwXM9snMxs/374431

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