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Edtech, logistics and gig-economy to drive jobs as startups step up hiring

East India



After a year of job uncertainties and salary reductions, the startup ecosystem is stepping up its hiring plans with most large startups gear up their growth plans. According to a survey by Scalar, venture capital-funded start-ups, especially in edtech, logistics and gig-economy will be key drivers of the job market in 2021.

Live learning platform Vedantu plans to hire 1,500 employees across all levels with domain expertise in the field of technology, product, finance, strategy & HR this year. “Due to the tremendous potential of online learning in current times, it is our duty to ensure that all students and teachers get a perfect experience of our product. Hence, we are ramping up our hiring across all domains from India’s premium B-schools and engineering institutes,” said Vamsi Krishna, CEO & co-founder, Vedantu.

Mumbai-based edtech start-up Lido learning is looking at hiring close to 1,000 employees in the next one month. The recruitment is diverse, spanning across roles like tutors, customer support personnel, sales and marketing executives, in addition to building strength for already existing teams. The numbers represent hiring around 500 tutors, and over 400 sales and customer support executives.

“There has been a big surge in startup hirings in the past two to three months and it is not only limited to fintech or edtech. All segments including consumer tech, SaaS, gaming and media tech are now picking up,” said Anshul Lodha, regional director at global recruitment consultancy Michael Page.

The Covid-19 outbreak impacted several startups as business contracted and many had to take harsh decisions of giving pink slips. For instance, Food tech platform Swiggy which had handed pink slips to over 1,400 employees after the pandemic broke out last year, has gone back to 2019 level hiring plans for the March quarter with an increased focus on technology and product functions.

“Attracting the right talent in engineering, product, data science & ML is our primary focus while also looking at strengthening our business category and supply chain teams for our new initiatives. This would be a mix of both entry-level roles (15-20 per cent) and lateral hires,” said Girish Menon, Head of HR at Swiggy.

The need to hire aggressively also comes at the back of fund raise that the startup ecosystem has seen as they see business demand rising. Walmart backed PhonePe managed to reach the milestone of 1 billion monthly payment transactions.

PhonePe has about 700 positions to close in 2021. “Despite the lockdown, our headcount grew by 700 people across roles since the end of February 2020 taking our employee strength to 2,240,” said a PhonePe spokesperson.

The Tiger Global-backed startup is also expanding its offline merchant network to 25 million (currently at 16 million) by the end of 2021 across rural and semi-urban areas.

This expansion will be creating 10,000 jobs across 5,500 talukas wherein people will be hired from the locally available talent pool to service the merchants.

Fintech unicorn Razorpay will be hiring 650 employees across its engineering, products, customer experience, sales and marketing teams in the next 10 months, to meet the growing payment and banking needs of small and medium enterprises (SMEs) and freelancers. The Bengaluru-based startup had onboarded 550 employees in 2020.

According to Teamlease, freshers hiring is expected to be higher this year given that the 2020 pass-out intake just started around November-December 2020 and the activity has increased in Q1 of 2021. “Freshers hiring is expected to more than double compared to last year. Lateral is also in the positive trajectory, some of the roles that laterals are preferred are full stack developer, content writers (mostly copy writers) whereas for roles testing, sales, teachers and digital marketing companies are open to take freshers,” said Kaushik Banerjee, Vice President and Business Head of Teamlease & Freshersworld.

IPO-bound Zomato, which had laid off 13 per cent of its 4,000 workforce last year on account of Covid-19 related impact, is planning to hire 400 employees this year, according to reports.

Online grocery platform Grofers, another startup which is drawing up IPO plans, has an ongoing talent reinforcement primarily in technology, supply chain and demand functions. “Our focus continues to build high performing teams across the organization with a blend of fresh perspective and diverse experience,” said Ankush Arora, Head HR, Grofers.

Startup job openings

. PhonePe has 700 positions to close in 2021

. Razorpay to fill 650 positions

. Vedantu to hire 1,500 employees across all levels

. Swiggy to focus on technology and product functions

. Grofers looking at technology, supply chain roles

. Zomato planning to onboard 400 employees



Despite Physical Classes, EdTech to Dominate School Education in Schools in Post-Pandemic World, say Experts

The Coronavirus pandemic and the subsequent lockdown had prompted most schools to identify technology based innovative solutions to create a relevant learning ecosystem for all students.



Pandemic Has forced EdTech Education in Schools, Claim Industry Experts (Representative image)

Pandemic Has forced EdTech Education in Schools, Claim Industry Experts (Representative image)

The Coronavirus pandemic and the subsequent lockdown had prompted most schools to identify technology based innovative solutions to create a relevant learning ecosystem for all students.

  • PTI New Delhi
  • Last Updated:November 23, 2021, 14:55 IST

The Coronavirus pandemic and the subsequent lockdown had prompted most schools to identify technology based innovative solutions to create a relevant learning ecosystem for all students. Experts believe, that in a post pandemic scenario, when schools reopen, the trend would be towards higher adoption of technology and systems so that schools can not only weather disruptions better but raise their standards of learning outcomes.

The introduction of technology tools has helped democratise access to high quality education and facilitate student engagement. Satish Bommala, School Owner, of Great woods High School- Hyderabad stated that as the world is getting transformed due to the adoption of technology, it has also helped students get access to better quality of education now. Technology today has helped schools to increase the speed of learning and bridge the learning gaps among all students, he explained.

Read: SC Asks IIT Bombay to Allot Seat to Dalit Boy Who Missed Fee Payment Deadline

The education system in India had been very traditional, thus pushing the need to design a holistic curriculum with job creation as the objective of the future. The education reforms are therefore focussing on how to make education more universal in the country and more inclusive, Ramanan Ramanathan, Former Mission Director, Atal Innovation Missionand Additional Secretary, NITI Aayog said.

India is in the top 48 of the global innovative indices and to enter in the global top 10, bringing large scale educational reforms and leveraging on digital technology to impart learning is going to be crucial.

Technology has empowered the teachers in India to adopt a multi-modal form of learning which is a combination of audio-visual along with textbooks and experiential kits. This has enabled them to deliver learning solutions at global standards.

Read: Tamil Nadu Has Highest Number of Women Entrepreneurs: IIT Madras Study

Gouri Gupta, Lead, Education Technology, Central Square Foundation stated that reintroducing learning through a hybrid model will help in the recovery of the learning loss and help the transition back to school. The quality of education which we all worry about in affordable private schools or government schools, can be addressed with the use of technology, she said. Sumeet Mehta, co-founder and chief officer of LEAD explained that schools have traditionally been following a linear format where students are tested and given certain marks but carry forward their learning gaps without remediation.

There is a need to move towards a spiral format where technology can help. With the help of the student’s data which can be collated at a very granular level, technology can inform the teachers on the areas of improvement and the remedial action to help the weak students, he said.

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DeepSphere.AI Personalizes Complex AI Curriculum Using Cognitive Learning Methodology | Chennai NYOOOZ

Chennai, Tamil Nadu, India (NewsVoir) • Its on-cloud intelligent Learning Management System (iLMS) provides fully personalized study materials, lab projects, and assessments • Offered on a SaaS subscription model, iLMS increases the active participation of students by 100% and boosts their learning potential by 96% DeepSphere.AI, an EdTech company with its presence in Palo Alto, USA and Chennai, India offering a wide range of foundation, intermediate, and advanced courses on Artificial Intelligence for students and professionals, achieves 100% personalization of learning by providing personalized study materials, lab projects, and assessments on its on-cloud intelligent Learning Management System (iLMS). iLMS is a first-of-its-kind platform that turns complex AI curriculum into personalized and cognitive learning methodology. It also achieves 100% student engagement, besides boosting the learning potential of students by 96%. Available on a subscription model for schools, colleges & universities, organizations and self-employed, iLMS offers recommendations and feedback on the learning speed, ability, and participation of students, as they learn. DeepSphere.AI maps and reviews the goals of learners and takes appropriate corrective action to help students realize their goals. Founded in September 2018, DeepSphere.AI’s team comprises board members of the University of California, lead instructors, MIT learning facilitators, Harvard PhDs, Stanford alumni, industry leaders, and entrepreneurs. Its Co-founder, Mr. Jothi Periasamy is a learning facilitator. He taught artificial intelligence for business at MIT Computer Science & Artificial Intelligence Laboratory (MIT CSAIL), focusing on personalizing and simplifying the learning of AI. To facilitate in-person learning, the company opened its Chennai office on 27 August this year. In his comments, Mr. Venkatrenga Gupta, Managing Director, DeepSphere.AI, said, “AI is making inroads in every industry. But we are hugely short of skilled manpower. Our aim is not only to offer AI education, but to do it in a way that befits AI science. Hence, we developed iLMS which itself makes use of AI and Machine Learning to understand the learning stages of the students and accordingly customizes their learning process. We also coach and mentor students and help them gain hands-on practical problem-solving skills and learning experience in applied artificial intelligence. To date, we have trained more than three hundred thousand students and professionals through our partnership with fifty educational institutions and hundred organizations.” On employment facilitation, he said, “When it comes to career development and transition, we work with every learner on a one-on-one basis to understand their career goals and objectives. Also, we provide leads and recommendations for employment opportunities. Further, we also hire students as interns for our internal projects and product development. Till date, we have helped over 300 students make career transformations and thousands of them plan for career advancements.” The iLMS platform is built on SAP Litmos and Google Cloud technologies, and it



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Businesses have approached the government to clarify the impact of GST.

Businesses have approached the government to clarify the impact of GST on discounts, reduced prices and extended payment cycles.



Businesses have approached the government to clarify the impact of GST on discounts, reduced prices and extended payment cycles.

Businesses have approached the government to clarify the impact of GST on discounts, reduced prices and extended payment cycles which they had provided to the customers. The COVID-19 pandemic had driven customers to renegotiate prices.

The goods and services tax is paid when an invoice or bill is issued. As such, businesses are now finding it difficult to claim credit or amend taxes already paid when they have not received payment from the clients or have received reduced amounts. Abhishek A Rastogi, partner at law firm Khaitan & Co, told ET that IGST element on the credit note issued is not treated as an input tax credit and as a corollary there is a restriction in the system to adjust IGST and CGST or SGST.

He highlighted that the GST is divided into three components – IGST, CGST and SGST. “A part of the tax is levied on goods imported. CGST and SGST are two components of the tax framework where revenue generated is collected by the central and state governments respectively. Under the GST framework, the input tax credit is essentially a tax paid on raw materials or input services. This can be used to reduce future GST liability.”

Also Read: RBI tightens norms, directs lenders not to standardize NPA account

Rastogi pointed out that as there is no specific provision in the statute to provide such a restriction, the constitutional validity of this restriction may be tested as the situation is a clear example of tax cascading, which is not the objective of GST. “Companies are unable to claim GST already paid under the present GST framework even if they have not received the money or have had to return it or offer reductions to customers.”

Furthermore, experts believe that if the government does not provide clarity, the businesses would have to turn to the courts.

Also Read: RBI tightens norms, directs lenders not to standardize NPA account


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