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South America Edtech and Smart Classroom Market Forecast to 2027 – COVID-19 Impact and Regional Analysis by Component, Deployment Type, and End-User

The Edtech and smart classroom market in SAM is expected to grow from US$ 5,434. 8 million in 2019 to US$ 12,386.

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New York, Jan. 12, 2021 (GLOBE NEWSWIRE) — Reportlinker.com announces the release of the report “South America Edtech and Smart Classroom Market Forecast to 2027 – COVID-19 Impact and Regional Analysis by Component, Deployment Type, and End-User” – https://www.reportlinker.com/p06004230/?utm_source=GNW
In addition to the increasing young population, high emphasis on education in SAM countries, enormous demand among students for smart and connected devices, and growing number of Edtech start-ups are a few of the factors driving demand for education technology solutions in SAM.

Moreover, K-12, higher education, lifelong learning, corporate learning, and early childhood education are among the main end users of Edtech, exhibiting impressive investments.In addition to the favorable growth scenario for the Edtech industry, the increasing popularity of e-learning / digital learning solutions, coupled with the increasing trend of digitalization in the education sector in all SAM countries, is boosting the growth prospects for market players.

Increasing popularity of cloud-based solutions is among the other factors boosting the demand for Edtech and smart classroom market products and services in SAM.
In terms of deployment type, the cloud segment led the SAM Edtech and smart classroom market in 2019.Cloud-based solutions have emerged as an attractive option for end users for offering education services securely, quickly, and economically.

At present, schools, colleges, and universities have their private cloud for their software such as the learning management systems, classroom management systems, and student information systems.The use of cloud-based software, which can be centralized systems, would reduce the deployment and maintenance costs for the education sector, and help them achieve scalability and high performance.

However, due to the advent of cloud deployment, securing sensitive data has become a challenge for various institutions.CodeGen, offers a cloud-based smart school education and training solution.

It is used for learning management, training management, and remote interactive learning. Further, IBM Corporation also offers IBM SoftLayer Cloud, a cloud-based education solution for institutions.
SAM is a developing region with the presence of many emerging nations, which makes it a lucrative market for Edtech and smart classroom players.The developing countries in SAM are characterized by growing population, rising disposable income, growing investments in education sector, and rising tech-savvy young students.

Hence, the demand for consumer electronics such as smartphones, laptops, and tablets is growing at an impressive pace in this region, which is anticipated to drive the adoption of education technology solutions/apps in SAM.Brazil, Peru, Chile, Ecuador, and Argentina are among the major countries in SAM, and these countries currently have a high number of COVID-19 confirmed cases and deaths.

The restrictive measures taken by governments, such as discontinuation of schools and other education institutions in their premises to restrict the spread of COVID-19 outbreak have led to increased adoption of digital technologies among students and schools.Students are increasingly investing in online classes, while schools are investing in upgrading their technology infrastructure to adapt with changing dynamics of education sector amid the present pandemic crisis.

These factors are driving the growth of Edtech and smart classroom market in SAM.
The overall SAM Edtech and smart classroom market size has been derived using both primary and secondary sources.To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market.

The process also serves the purpose of obtaining overview and forecast for the SAM Edtech and smart classroom market with respect to all the segments pertaining to the region.Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic.

The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers along with external consultants such as valuation experts, research analysts, and key opinion leaders specializing in the SAM Edtech and smart classroom market. Apple Inc.; Blackboard Inc.; Cisco Systems, Inc.; IBM Corporation; Microsoft Corporation; Oracle Corporation; and SAP SE are among a few players operating in the market in SAM.
Read the full report: https://www.reportlinker.com/p06004230/?utm_source=GNW

About Reportlinker
ReportLinker is an award-winning market research solution. Reportlinker finds and organizes the latest industry data so you get all the market research you need – instantly, in one place.

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Source: https://www.globenewswire.com/news-release/2021/01/12/2156833/0/en/South-America-Edtech-and-Smart-Classroom-Market-Forecast-to-2027-COVID-19-Impact-and-Regional-Analysis-by-Component-Deployment-Type-and-End-User.html

EdTech

A Record Year Amid a Pandemic: US Edtech Raises $2.2 Billion in 2020

A most disruptive year to schools and society proved lucrative for the education industry, particularly for those raising private capital.In 2020, U.S. …

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A most disruptive year to schools and society proved lucrative for the education industry, particularly for those raising private capital.

In 2020, U.S. education technology startups raised over $2.2 billion in venture and private equity capital across 130 deals, according to the EdSurge edtech funding database. That’s a nearly 30 percent increase from the $1.7 billion invested in 2019, which was spread across 105 deals.

The $2.2 billion marks the highest investment total in a single year for the U.S. edtech industry.

2020 US Education Technology (Edtech) Venture Capital and Private Equity Investment Count

Many education entrepreneurs have long mused about how new technologies would usher in a “disruption” of the education market. But nothing proved to be as literally disruptive as a pandemic that closed schools, upended livelihoods and forced millions of students and educators to rely on new digital tools, many for the first time. From Zoom schooling to workforce reskilling, existing and new education funders jumped on opportunities to support products that not only serve as stopgaps, but also reimagine education for the long haul.

While big numbers are generally welcome by financiers, some investors offered a more measured reaction. “Edtech investing exploded in 2020. Unfortunately, it was on the back of the education system breaking down, especially at the K-12 level,” says Ebony Pope, a principal at Rethink Education, an education technology investment firm.

The pandemic has changed how generalist tech funds, which historically deployed capital elsewhere, viewed the education market, adds Pope. Leading some of the biggest U.S. edtech deals were blueblood firms, like Andreessen Horowitz and General Catalyst, along with new funds betting on education startups for the first time.

“For many parents who were serving as tutors and teachers for their children, it helped create a lot of empathy for solution providers. And investors saw in that market opportunities,” says Pope.

In the big picture, the surge of capital in the edtech industry is not an anomaly. A report from CB Insights showed that investments for all venture-backed U.S. companies reached a record $130 billion in 2020, or up 14 percent from 2019.

In this annual analysis, EdSurge counts all publicly disclosed investments in private U.S. edtech companies that support educators and learners across preK-12, postsecondary and workforce education. Not included are funding received as part of participating in startup accelerator programs (which are later accounted for as companies raise investment rounds after they graduate) and companies that primarily offer financial and loan services that serve education as one of many markets.

What’s the Big Deal?Largest funding deals for US education technology companies in 2020

Seven of the 10 largest investments went to U.S. edtech companies selling their services directly to consumers. The biggest deal, at $150 million, went to Roblox, primarily a consumer online gaming platform for kids but which has a growing educational component with resources that teach kids to code and design their own games.

Roblox is followed by Coursera and CampusLogic, which respectively offer online courses and financial management tools to colleges and universities. Handshake, which connects college students with employers, rounds out the trio of edtech companies on the list that sell to educational institutions (all in higher education).

Nontraditional alternative education providers Udacity and Lambda School also made the list, reflecting a growing appetite among investors for programs that focus solely on helping students acquire job-specific skills.

“Traditional higher education is very important, but it alone is insufficient for career advancement,” says Ashley Bittner, a co-founder of Firework Ventures, which invests in the workforce training sector. “I’m excited for alternative pathways that allow people to choose what paths work for them to build the kind of career and life that they want.”

These pathways may be in greater demand now. Even before the pandemic, analysts from the likes of Bain and McKinsey were forecasting dramatic shifts in the labor market; some 40 percent of jobs in occupations most likely to be automated could disappear by 2030. COVID-19 has only accelerated job displacement, impacting women disproportionately.

“Given the changing economy, we see a real opportunity to support companies that are training people in soft and technical skills,” says Bittner. “Our traditional education system is strained, and we do think that corporations will take on more of that role. They need to do it to stay competitive.”

Some companies are working with colleges to offer job-specific tech training programs that they normally don’t offer, including TRANSFR, which offers VR-based training and has worked with Alabama’s community colleges to prepare students for jobs at Lockheed Martin. Others, like Adjacent Academies, bring tech programs to liberal arts schools. Bittner is bullish on these partnerships that aim to help “traditional institutions adapt to the changing needs of the labor market and stay relevant.”

K-12: A Tale of Two Markets?

Notably absent from the list of biggest deals are edtech companies that primarily sell to K-12 schools.

“From a venture perspective, the K-12 institutional market was certainly not the most attractive. What were already tight [school] budgets shrunk even more due to the pandemic,” says Pope.

Following school closures, where technology was concerned, school leaders focused less on buying specific apps and software, and more on acquiring laptops and internet access for their communities. (Some orders were backlogged for months.) Providing other basic life necessities, like food, also took precedence. “District leaders were focused more on Maslow’s hierarchy of needs,” observes Pope.

Plenty of companies did raise capital to reach K-12 teachers and students where they were: in their own homes. School closures led to a rise in spending for supplemental educational services, and investment capital followed. Outschool, which offers an online marketplace of live classes for kids, raised $45 million. Juni Learning, a similar service, secured $10.5 million. These companies offer private classes, often taught by public school teachers who can make just as much, if not more, on those platforms than at their day jobs.

Also attracting capital were new, “parent-driven, next-gen school models” like Sora Schools and other services that support private homeschooling pods, observes James Kim, a principal at Reach Capital.

With most districts offering a subpar remote learning experience, such services have seen growing demand—at least from those who can afford them. But they could widen existing inequities as private educational services continue to attract students and teachers. “We are concerned about “gap-widening” behavior,” says Kim.

That sentiment is shared by his colleague and Reach Capital co-founder Jennifer Carolan, who wrote in a recent EdSurge op-ed: “We now face the risk of a parallel system—learning outside of our schools and learning inside of our schools. And we all know that when a public good is split, the most vulnerable will suffer.”

“It’s a natural response for parents to do all they can for their children. But the equity gaps are growing. When students return to school, the aftermath of this will be something that we’ll have to reckon with,” says Pope, of Rethink Education. She predicts there will be an increased demand for academic intervention programs and services to help students catch back up to speed.

Despite budgetary pressures, the K-12 institutional market still remains a focus for older education investors like Reach, which has been around for nearly a decade. “This is the spark that got districts to adopt digital products on a mass scale,” says Kim. “The question is: ‘Will they stay around?’ Our bet is yes.” He points to government relief funding earmarked specifically for programs to address learning loss as an important stimulus for the K-12 market.

It Pays to Be Known

Brand recognition goes a long way when it comes to attracting capital from existing and new investors. Just ask Duolingo and Udemy, which each closed a pair of investment rounds in 2020.

Former edtech entrepreneurs who returned for another stint were also greeted with big checks. Michael Chasen, the co-founder of learning management system Blackboard, raised $16 million for a new startup, ClassEDU, that is building classroom management tools on Zoom. Engageli, a similar effort led by the husband of Coursera co-founder Daphne Koller (who is an advisor), raised $14.5 million. Both amounts are outsized, especially for seed rounds, which averaged $2.7 million in 2020.

Average deal size by stage for US education technology (edtech) companies, 2016-2020

Deal sizes for private companies are rising across all industries, according to research from Cooley, a law firm that advises on transactions. Valuations are growing too, which is usually a signal that experienced investors watch warily. “I do feel like we’re in a bit of a bubble in terms of a fundraising environment,” says Kim.

Driving up edtech valuations are investors who are gravitating toward businesses that sell directly to consumers, a model that (theoretically) addresses a bigger market than selling to schools. Often, Kim adds, “I’m getting pinged by generalist investors who want a crash course in Consumer Edtech 101.”

Valuations by nature are optimistic projections, but they should not outpace reality. Kim says Reach Capital has lost out on several deals because it decided against investing in companies at the valuations they’ve asked for.

Where the Money Goes

The shift to remote work has been accompanied by companies and employees relocating to regions outside of tech hubs. But venture capital has not followed yet—at least for the edtech industry. Companies based in the San Francisco Bay Area accounted for nearly $1.2 billion raised, or more than half of all investment capital by edtech companies across the country. The New York area is second, totaling $307 million raised.

These coastal regions also account for the largest fundraising rounds. But there are exceptions. CampusLogic, a Phoenix-based provider of financial aid management tools for colleges, raised $120 million in July. Some of the highest valued companies can be found inland, too. Duolingo, the Pittsburgh-based language learning app developer, raised two rounds totalling $40 million on its way to a $2.4 billion valuation.

Distribution of US education technology (edtech) investment capital by geography

While the $2.2 billion raised by U.S. edtech companies set a record for the industry, the figure pales in comparison to their peers in Asia, home to “decacorns” like Byju’s and companies like Zuoyebang that raise over a billion dollars in a single round.

A report from education market research firm HolonIQ tallied over $16 billion of venture capital raised by education companies across the world in 2020, with China and India accounting for over 77 percent of that total.

While big numbers are generally welcome by financiers, some investors offered a more measured reaction. “Edtech investing exploded in 2020. Unfortunately, it was on the back of the education system breaking down, especially at the K-12 level,” says Ebony Pope, a principal at Rethink Education, an education technology investment firm.

Source: https://www.edsurge.com/news/2021-01-13-a-record-year-amid-a-pandemic-us-edtech-raises-2-2-billion-in-2020

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EdTech

7 Tips to Enter a New Market and Experience Rapid Growth – Investors News

CLASS ACTION UPDATE for BRY, BSX and SWI: Levi & Korsinsky, LLP Reminds Investors of Class Actions on Behalf of Shareholders

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According to HolonIQ, the global EdTech market is growing at 16.3% and will grow 2.5x from 2019 to 2025, reaching a total of $404B in global expenditure. On top of that, it is expected that more than 100 education companies will have market caps over $1B by 2025.

© Mark Newman | Getty Images

The data confirms that the EdTech market holds great potential, and one of the best ways to grow your company is by entering new markets and expanding your business presence.

During the last four months, the StudyFree team participated in two accelerators (Berkeley SkyDeck and Techstars NYC), managed to enter six new markets, and grew threefold.

Here are seven tips based on our experience on entering a new market and demonstrating impressive revenue traction in a short period of time.

1. Choosing the market

First, you should determine the market volume (how much of your target audience is based within the chosen market), look for any initial entry barriers that can prevent your business from developing to the fullest (for example, language, legal, or infrastructure barriers), and evaluate your competition within the chosen country (including how many companies offer a similar service, and how the market is developing). Macrofactors like historical income growth, population trends in the younger demographics, penetration of the Internet, and changes in Google search requests within your segment can give you a clear picture of general trends and heightened market awareness.

In our case, we chose large countries where the EdTech market is growing rapidly (for example, the Indian EdTech market is estimated to grow from $2.5B to $10.4B in the next 5 years). We were also interested in several African countries (Nigeria, Kenya, and South Africa) because we saw a huge potential upside for growth in the region as well as relatively low competition in the current market. However, both India and African countries are known for low purchasing power. To validate the scalability of the business from a revenue standpoint, we chose Brazil, which is similar to our mature market (Russia) in terms of the size of the economy and average income level.

Key Advice: Understand your goals before entering the new market. What do you want to achieve? Are you only interested in generating revenue in this market, or do you want to engage in further fundraising in the market? If you aim to fundraise, analyze the market, and look for similar companies who have already entered the market and attracted investments. These companies can be a benchmark for you to prove the market’s validity, validate your scalability, and confirm the fact that there’s a demand for your product.

2. Understanding the market

The next step is to analyze the market from different perspectives (this took us around 2 months). During this stage, you should conduct customer development interviews to understand the key customers, their pains, problems, and potential solutions. This will help you understand how to change your product’s narrative and finetune your value proposition and key triggers accordingly. These in-depth interviews should give you a more nuanced understanding of the market from the customer’s perspective.

We also recommend communicating with local companies, as well as companies who have successfully expanded to this market (the ideal benchmark is a company with the same business model and price level), to learn about potential pitfalls and bottleneck problems from the corporate perspective (infrastructure issues, paying systems, etc.).

In our case, we conducted more than 100 interviews with potential customers in each country and more than 20 interviews with the relevant companies.

3. Testing the market

After analyzing the market and absorbing enough introduction data, you can then move to the next stage: testing. We choose one instrument that we are confident about and start testing the same funnel in multiple countries. Changing multiple factors at the same time is not recommended because you won’t be able to validate outcomes or the direct impact of changing the country.

Make sure you have all analytics installed, collect the data, analyze metrics, and iterate as much and as fast as possible. On average, we run 47 tests per country per month.

Related: The Importance of Market Testing

4. Adaptation and localization

We recommend starting by “localizing” the content and specific instruments you use: Find local copywriters and local designers during the adaptation stage. Use the platforms that are the most familiar to the end-user and track the difference.

Even though we made an informed decision not to localize the product and the funnel in terms of translation, we did work on expressing our values, offers, and messages on the landing page and in the newsletter, based on the comments we received during our customer development interviews. We then hired local copywriters who helped adapt the message and make it 100% natural for the audience. By doing this, we made sure that the product was still the same but that the tone of voice was optimized for the market.

5. Data-driven paid digital marketing

If you use paid marketing, you should collect as many relevant data points as possible: who your target audience is, what their preferences are, the communication channels they use, and the sites they visit. Then start running your campaigns and optimizing every stage of the sales funnel, going from top to the bottom of the funnel.

Regarding specific channels, we recommend using Facebook first (for D2C businesses) because its algorithms are much more advanced, and CPA is lower on average, compared to Google Ads. During every stage of the funnel, we collect engagements through pixels, registrations, conversions, etc. Once we have enough engagements at each stage (ideally from 500-1000n), we proceed to optimize every step. After reaching over 1,000 people, we then upload the data set to Facebook and Instagram and try to find similar people to optimize their process. (It generally takes 2-4 weeks to get the most qualified audience). As a result, we end up with people interested in our product – people who can go down the funnel and be willing to make the payments. Progression from the previous step to the next one goes faster with each iteration and allows not only work on increasing sales but also decreasing the cost of acquisition.

Be aware that, at this point, you have to be ready to lose money for a few months since you’ll be testing your hypothesis and collecting data points about your audience. Think about it this way: if you do not pay for a lead right away, you are paying for information that will help you to bring more leads.

In our case, the optimization was three times faster. When we eventually got enough data points, our CAC dropped three times in one week.

Related: 9 Cool Ways You Can Use Data-Driven Marketing To Gain Customers

6. Brand awareness and trust points

Never underestimate the importance of brand awareness and the creation of trust points as they are key to fit in the market.

When you enter a new market, no one knows about you, your product, or its concept. That’s why you need to use enough channels to raise brand awareness. This can be done in multiple ways, including local partnerships, influencers, PR, local ambassadors, and feedback on your website. This is crucial because the people you are trying to reach need to see you in multiple ways — the ideal way being when someone else recommends you to them. Another great way is to encourage people to provide honest and sincere feedback on your product.

In our case, we could see the direct correlation between the brand awareness we built and the outreach. Even the most minimum brand awareness strategy can trigger sales, so it is essential to maintain good communication with your customers and continue the adaptation while using local services.

Related: Are You Ready For The New Changing Brand-Awareness Environment?

7. Potential growth

Getting those initial sales is great. However, you have to keep in mind the speed at which you can grow in this market. You might triple your budget, but you could also find yourself stuck at any given point if the market is not ready.

When you’re in the growth stage, you should prioritize the factors that will help you grow at the necessary speed. You should select 1 country, 1 channel, and 1 funnel, and double the budget to see how it goes. Don’t expect direct sales right away since the adaptation period can take time, and keep in mind that if you hit the ceiling at an early stage, you might not grow. Don’t try to understand the market passively since you will never get significant traction right away.

By following these guidelines, we have been able to expand to 6 different markets and become cash positive quite early; and even at this point, we are still running more than 47 tests in each country per month. If you ask me what the winning formula is, I will have to say openness and flexibility, a growth hacking mindset, and last but not least, sufficient data. These are the keys to enter new markets and build a truly global product.

Related:

7 Tips to Enter a New Market and Experience Rapid Growth

9 Steps Entrepreneurs Can Take to Bounce Back From Losing a Loved One

How Entrepreneurs Can Use Data Aggregation to Grow Their Business

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© Mark Newman | Getty Images

Source: https://investorsnews.net/2021/01/10/7-tips-to-enter-a-new-market-and-experience-rapid-growth/

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EdTech

FAQ Friday: The Tech Behind the COVIDaware MN App

Tim Bornholdt, Partner at The Jed Mahonis Group, breaks down the tech behind the COVIDaware MN app and how it securely tracks viral spread.

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This week’s FAQ Friday on the tech behind the COVIDaware MN app is sponsored by The Jed Mahonis Group. Read more about the company and its services at the bottom of this post.

This Week’s Topic — The Tech Behind the COVIDaware MN App

There’s been a lot of recent coverage on the COVIDaware MN app developed to help slow the spread of COVID-19 in Minnesota by anonymously notifying users if they’ve been in close contact with the virus.

While this technology has been embraced by many (myself included), KSTP reported in mid-December only 7% of Minnesota’s estimated 4.4 million cell phone users have downloaded the app, and Minnesota’s IT Commissioner Tarek Tomes says this number needs to be between the 10-15% range to maximize effectiveness of slowing the spread.

Obviously, the more people who download and use the app, the better it works, but the app has met resistance from people concerned about privacy.

Understanding how the technology works (and how it isn’t a form of contract tracing) can help clear the air about its safety and importance.

How does the technology behind the COVIDaware MN app work?

The app uses Bluetooth Low Energy (BLE) technology to notify you if you’ve been near someone who has a positive test for COVID-19.

BLE is the same technology that powers many of the smart devices you may use today. Headphones, watches, heart rate monitors, speakers, washing machines… you get the picture.

When you install the COVIDaware MN app, the app uses BLE to frequently check for other COVIDaware MN app users. Think of it like a lighthouse out at sea: the app is constantly sending out signals saying, “Here I am!”

At the same time, the app is also listening for other users who are sending the same signal.

Using that metaphor, when two devices can “hear” each other, they exchange a small bit of information. This information comes in the form of a secure, unique “key.”

As you continue to pass next to other people, the app continues to collect these “keys” and tracks how long and how close you were to the other user.

Now, let’s say you’ve tested positive for COVID-19. When you test positive, the lab reports that information to the state’s public health department. The department reaches out to you to discuss next steps regarding your diagnosis. During this call, they give you a “test verification code.” You are then able to go into the app and enter this code.

Once you’ve entered the code, the app takes the key you’ve passed to other users over the last couple weeks and sends a message to a central list of keys saying, “Hey, just a heads up, this key is associated with a user who has a confirmed positive test.”

Let’s say your co-worker that you’ve been in close contact with also has the app. Remember how we talked about the app constantly sending signals out and receiving them? One of the signals it receives doesn’t come from BLE, but it comes over the internet from that central list of keys discussed in the previous paragraph.

When their app receives an update of new “exposed” keys, it goes through all the keys they’ve collected over the past two weeks and looks for matches.

If it finds a match, it does a check on the device to determine how long they were exposed to that key. If they were closer than 6 feet for more than 15 minutes, the app sends them a notification letting them know they were exposed and information on what to do next.

How does the COVIDaware MN app differ from contact tracing?

I’ll emphasize this later, but keep in mind that COVIDawareMN is *not* a contact tracing app.

Contact tracing takes this whole process a step further by logging location information. A contact tracing app remembers every place you’ve visited in a certain period of time.

Let’s envision a different app that does use contact tracing. If a user received a positive test, a central health department could pull up a list of all the places that person visited in the past 14 days and let those establishments know that they were visited by a person who tested positive.

This can be a much more effective way of stopping the virus because it allows health officials to directly reach out to establishments and notify patrons who might not have the app installed.

However, there are clear privacy concerns in a case like this. Would you feel comfortable giving the government a list of each and every place you have ever visited? Would you feel comfortable giving anybody such a list?

Engineers at Apple and Google felt the same way, so they designed their exposure notification systems to account for this concern. COVIDaware MN takes advantage of these specially designed systems to ensure they never actually track your location. It only tracks who you’ve come into contact with via those randomly generated keys.

What about privacy? Does the app share my personal information or location?

Some cell phone users have expressed concerns about the app’s safety, fearing it’s a way for the government to track citizens. In reality, no personal information is shared with the State of Minnesota.

The app’s tracking is done anonymously using exposure notification technology developed by Apple and Google.

When a COVIDaware MN app user comes into close contact with another COVIDaware MN app user, the phones exchange Bluetooth keys that are randomly generated by the app. No personal data or location information is collected, stored, or exchanged.

Even if an individual tests positive for COVID-19 and consents to uploading their positive test result into the exposure notification system, no personal information about the user is collected. The app anonymously sends a notification to any Bluetooth keys it’s collected in the last 14 days to warn them they may have been exposed to the virus.

This is best summed up by Shashi Shekhar, a University of Minnesota computer science professor who has studied the use of these apps in the pandemic.

“It’s a pull-in app, which means the data can come to your smartphone but nothing of value leaves your smartphone,” Shekhar said. “The only thing that leaves your phone is a random number, which cannot be traced back to the phone that generated it.”

The app can be used in English, Spanish, Somali and Hmong and is available on the App Store and Google Play Store. If you have friends, family, or neighbors concerned about how the app works, share this article with them. The COVIDaware MN site does a really good job of addressing concerns and answering questions on its FAQ page.

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Tim Bornholdt

This week’s FAQ Friday is sponsored by The Jed Mahonis Group. The Jed Mahonis Group helps businesses strategize, design, develop, and deploy custom iOS and Android mobile applications. The company has partnered with many startups and large brands over the years to deliver software that is used by millions of people around the world, including companies such as Great Clips, Green Mill, VSI Labs, and Kwikly.

Meet Our FAQ Expert

Tim Bornholdt, Partner at The Jed Mahonis Group | @timbornholdt

Tim got his start in web development in the first grade, so he’s been building websites and apps for more than 20 years. In addition to being an accomplished software developer, Tim is also an award-winning videographer and podcaster. He currently edits the C Tolle Run podcast hosted by Olympian Carrie Tollefson, and he hosts the Constant Variables podcast where he breaks down complex mobile app development topics for entrepreneurs and product managers.

Looking for more Android development tips and information? Ask Tim and The Jed Mahonis Group team questions on privacy and more on Twitter at @timbornholdt.

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The app uses Bluetooth Low Energy (BLE) technology to notify you if you’ve been near someone who has a positive test for COVID-19.

Source: https://tech.mn/news/2021/01/08/faq-friday-the-tech-behind-the-covidaware-mn-app

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